VON DG Urges Journalists to Embrace AI in News Production
August 7, 2025, Lagos, Nigeria
The Director-General of the Voice of Nigeria (VON), Jibrin Baba Ndace,
has called on Nigerian journalists to embrace the power of Artificial Intelligence (AI) to improve their news production processes.
Speaking at the Broadcasting and Digital Convention West Africa in Lagos, Ndace underscored the need for media professionals to adapt to the changing digital landscape, stating that AI is “the present and the future” stressing the need for media professionals to understand, own, and appropriate AI for public good and global understanding.
“AI cannot replace broadcasters; rather, broadcasters who understand AI will replace others,” he warned.
VON DG Jibrin Baba Ndace
Ndace also challenged media owners to be proactive in shaping a positive narrative about Nigeria and Africa, highlighting VON’s own use of AI to tell impactful stories and project a favorable image of the country internationally.
The VON boss emphasized the importance of collaboration and mentorship to help younger journalists stay competitive.
He advised reporters to find a niche and use AI to enhance their marketability.
“You must learn, unlearn, and relearn. Create a niche for yourself and use AI to boost your marketability,” he advised.
His message was echoed by other prominent figures at the convention, including:
. Mr. Tony Nwizi, Director-General of Ebonyi State Broadcasting Corporation
. Mr. Emeka Kalu, National President of the Radio, Television, Theatre and Arts Workers’ Union (RATTAWU)
. Mr. Kunal Jamuar, Managing Director of Algorithm Media, and
. Mr. Sunday Bamsa, Country Expansion Lead for Ubongo in Nigeria.
While these speakers agreed on the importance of training, they also cautioned against an over-reliance on AI, stressing the need for journalists to preserve their creativity and unique voices.
The Broadcasting and Digital Media Convention – West Africa 2025 brought together industry leaders and innovators to discuss the future of broadcasting in the region, with a focus on expanding universal access to fully digital media services.
Cross-section of participants, media CEO’s and director generals.