Celebrities Celebrate Tacha as BBNaija Star Launches Beauty Brand in Lagos
By Cynthia Okere, Lagos
Nigerian reality television star and entrepreneur, Anita Natacha Akide, popularly known as Tacha, has launched her Beauty brand, Tacha Beauty, in Lagos, attracting celebrities, entertainment personalities, beauty enthusiasts and other guests who celebrated her achievements and entrepreneurial journey.
The launch, held Lagos marked another milestone for the former Big Brother Naija housemate, who has continued to build a career in entertainment, beauty and entrepreneurship since her appearance on the reality television show in 2019.
The event brought together personalities from the entertainment and beauty industries who expressed admiration for Tacha’s determination, resilience and ability to transform her popularity into business opportunities.
Speaking during red-carpet interviews at the launch, some celebrities and guests including Nollywood Actor, Chioma Omerua popularly known as Chigul, a Nigerian music executive,
Michael Collins Ajereh known professionally as Don Jazzy, Pastor Amaka Flourish-Peter’s, Bbnaija Anita Ukah, and an entrepreneur, Lady Ada Enemuoh, all described Tacha as a bold, dogged and resilient entrepreneur whose achievements demonstrate the importance of perseverance, self-confidence and hard work.
They commended her ability to remain relevant in the entertainment industry while developing businesses beyond her initial fame.
Some attendees also praised her decision to invest in the beauty industry, describing the launch as an important development in her entrepreneurial journey.
Tacha Beauty is a cosmetics brand developed with a focus on African skin tones, beauty preferences and self-expression.
Its product range includes foundations, lipsticks, lip glosses, lip oils, lip liners, blushes, highlighters, eyebrow pencils and professional makeup brushes.
The brand promotes confidence and individuality through beauty products designed to meet the needs of different consumers.
Beyond cosmetics, Tacha has also established Tacha Beauty Academy, an initiative aimed at providing aspiring makeup artists with practical skills and opportunities to develop careers in the beauty industry.
The academy offers a platform for beauty education, professional development and entrepreneurship.
Tacha gained national recognition during the 2019 edition of Big Brother Naija, where her outspoken personality attracted considerable public attention.
Although her participation ended following her disqualification from the reality television show, she subsequently developed a career as a social media influencer, entrepreneur and beauty personality.
Her growing involvement in the beauty industry has included professional makeup activities, beauty training programmes and initiatives aimed at promoting Nigerian talent.
In October 2025, Tacha organised a beauty festival in Lagos, during which she attempted Guinness World Records for cosmetic makeovers.
She subsequently secured two Guinness World Records for completing the most cosmetic makeovers by an individual within eight hours and 24 hours.
The achievements further strengthened her profile in the beauty industry ahead of the launch of her cosmetics brand.
For several guests interviewed at the Lagos launch, Tacha’s journey represents an example of how public recognition can be developed into entrepreneurial opportunities.
Their comments reflected admiration for her ability to pursue new ambitions despite the controversies and challenges associated with her early years in the entertainment industry.
The launch also highlighted the growing relationship between Nigeria’s entertainment and beauty industries, where celebrities and digital content creators are increasingly exploring opportunities to establish independent businesses.
With the introduction of Tacha Beauty and the development of its training academy, the former reality television star is seeking to expand her presence in Nigeria’s cosmetics market while supporting aspiring professionals in the beauty sector.
Highlights of the event included the graduation ceremony of trainees from Tacha Beauty Academy, discussions on entrepreneurship and the official unveiling of Tacha Beauty products.
